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Sales Tips for the Automotive Industry

Newest Articles Date Posted

You know what they say about assumptions...

Don't believe everything you read. Just because the average customer now spends 11.5 hours of online research some bloggers and "industry experts" claim that the role of the salesperson is diminished or even unnecessary. Don't you believe it!


Are you afraid of the math? Maybe you should be...



Is your sales process haunted by the ghost of Christmas past?



The sale starts with the receptionist - will it start it well?

We occasionally run training programs to bring receptionists into the sales process. We usually have a class that has 80-90% of attendees with no idea of how sales works or how the receptionist role can positively impact sales results.


Lessons from the huddle… increase satisfaction by lowering expectations!

Many dealerships have an unofficial in-house training program designed to pass along the vast experience and knowledge of the veteran salespeople to the new recruits.  This highly effective mentoring program is called “the huddle.” Here, unselfish veterans pass along the keys to success – sales s