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Sales Tips for the Automotive Industry

Newest Articles Date Posted

Good Times Bad Habits

Good Times Bad Habits


Are you torching your customer database or nurturing it?

We get a lot of questions from dealerships who are starting to experience declining effectiveness with their direct marketing for invitation sales, behind the wall sales, or private sale events. When you dig into it a bit you soon find the answer.


Is your sales process still haunted by the ghost of Christmas past?

A recurring theme we have seen all year long is the speed of change in buyer behavior. Almost everyone now does their research online and spends upwards of 11.5 hours on the activity. Customers visit fewer dealerships in person than ever - their short list is very short!





Success Leaves Clues

When you study the most successful sales organizations they share common characteristics. What do they do?