- Have we got a good handle on the metrics?
- Do we know the unique visitors our websites draw and leads they produce?
- How is our response speed and quality?
- What is our performance converting leads to appointments kept?
- How well are we converting web click to dial phone traffic to appointments?
- How well have we adapted to the new reality of low floor traffic?
- Is our closing ratio dramatically up? How are our grosses per unit?
- How well have we maintained profitability and personal incomes?
If you don't like your responses, let's talk!