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August 1, 2017 Press Release

Fusion Performance Group Inc. and subsidiary company, ISI / PAL Automotivaters Inc. are excited to announce changes to its ownership group.

Warren Cederberg and Dan Leboe have been owners in the group since 1998 and 2002. As of August 1, 2017 Cameron Marshall has joined the ownership group.
Cameron has been a long-term member of the team.

“We knew the timing was right for us to open the door to our key people to join, Cam is a rock solid professional that has helped us to grow the company internationally. He has been a lead trainer in all aspects of dealership operations and highly regarded and sought after from our long-term and new clients,” says Leboe. Cederberg and Leboe felt that it was important to share the future of the company with those that were instrumental in building it together. 

Fusion Performance Group Inc. is the brand for Financial Services Training working with many Credit Unions and Banks in Canada. ISI / PAL Automotivaters Inc. is the brand that conducts consulting and training services in the Automotive sector internationally reaching 11 countries.

Cam Marshall commented, “I was able to achieve a high level of success in the Auto Business from a Sales Consultant through to Management as a result of the development of Automotivaters and Fusion Performance Group. Over the last 18 years my belief in the company and my commitment to it has never been stronger.  Since 2011, when I joined the team, I have had the pleasure of seeing amazing success stories replicated under the leadership of this great company and its exceptional people.  Being a partner in a company that is committed to continuously striving to keep clients one step ahead of the curve and to exceed their own expectations of success is a privilege and honor.”

Our goal is to inspire and help people learn.  They benefit from accurate measurement of their activities and the results gained from applying a proven process.

Strategy – Execution – Achievement
Fusion Performance Group and ISI / PAL Automotivaters are International Training and Consultancy Groups based in Victoria British Columbia

The roots of Automotivaters go back to 1987 with a sales training company called ISI International. At the same time a competing training firm called P.A.L. Performance Group was established. The friendly competitors combined training materials, accountabilty tools and human resources in 1995 and merged to form ISI / P.A.L. Automotivaters Inc. Since our inception we have been, and remain, committed to enhancing and improving the image of the retail automotive industry. Automotivaters is a progressive sales, training and consulting firm. Our track record and growth is the result of providing our clients with exceptional training products and services that have achieved real and measurable results. Our dealer network development programs have addressed the goals of increased volume, market share, profitability and client loyalty. We have also provided our materials and strategies for the development of Motor Dealer Association Education and Certification Programs. Our keynote speaking services have been well received at dealer performance groups, motor dealer conventions and with financial service industry clients such as the Canadian Housing and Mortgage Corporation, Canadian Imperial Bank of Commerce (CIBC) and The Royal Bank of Canada.