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Psychology of Selling

Newest Articles Date Posted

Presentation Overload - Talking our way out of a sale

What makes a good sales presentation? Many salespeople get the idea that if they are able to dump everything they know about the product onto the customer they have made a good presentation.



It's something that every company is after: loyal customers. That is the typical corporate message and goal but not the realization of most. As with many things in life the tendency is to want the benefits without having to pay the price.

How do you create loyal clients?


Don't Try So Hard - Make More Sales

Here's one thing you can do that will guarantee poor sales performance: try really hard to get the sale. Yes, you heard right. Try really hard to get the sale and you will decrease your chances of getting the sale.

Here is the explanation:


Cost of Ownership Part 2

The ability to explain the concept of cost of ownership is a skill that every successful sales consultant needs. It has been often said that people buy with emotion but pay with logic.