Sales Tips for the Automotive Industry
| Newest Articles | Date Posted |
|---|---|
Personal AccountabilityOne of the unique characteristics of the automotive industry is that we have a vast amount of industry information that is available. A dealership or manufacturer has their own market performance data (and all their competitors) at their fingertips. |
17/08/2012 |
Now CommitmentMore clients will say yes if we ask the right way. If we have done a great job with our prospect and we have already: |
17/08/2012 |
Nothing Happens until Something SellsWe have all heard that before and there is a lot of truth to it. Salespeople should feel good about their contribution to the dealership's overall success. |
17/08/2012 |
No Best PricesIt's a nice philosophy, but what does it mean in practice? When we say "no best prices" we mean that it is a serious mistake to respond with a discounted price when a prospect phones in or asks us a price question the moment they arrive at the dealership. Why is this a serious mistake? |
17/08/2012 |
Making No the Right AnswerHave you ever noticed how easy it is for people to say "No" in a shopping situation? It's almost automatic! Of course it is just natural shopping behavior that comes from their fears. |
17/08/2012 |