Sales Tips for the Automotive Industry
| Newest Articles | Date Posted |
|---|---|
Shelving the price issueA common complaint we hear from salespeople goes something like this: "Why is it that practically the first thing out of a new prospect's mouth is a price question? |
17/08/2012 |
Service Advisors are (sales) People Too!Dealership's upper management most often come up through the sales side of the business. It isn't surprising then that sometime we see a lack of appreciation, understanding, and attention to the service advisor role. |
17/08/2012 |
Presentation Overload - Talking our way out of a saleWhat makes a good sales presentation? Many salespeople get the idea that if they are able to dump everything they know about the product onto the customer they have made a good presentation. |
17/08/2012 |
Play The Right Movie!Here's a math lesson and a different way to look at closing ratio. There are only 2 possible closing ratios for each individual customer opportunity you get. Either 0% or 100%. They either buy from you or buy from someone else. |
17/08/2012 |
Perspiration but no DemonstrationWe have all heard the quip: "presentation without demonstration is just conversation". Right? Well it is true. The demonstration drive of the vehicle is the crucial step where mental ownership really takes off. |
17/08/2012 |