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Building Added Value

Newest Articles Date Posted

Stop launching them after the demo!

We have always said that the secret to higher closing ratios is not through strong-arm tactics or tricks at the end of the process. The key to higher closing rates is in helping lead more people further in the buying process more often.

17/08/2012

Nothing Happens until Something Sells

We have all heard that before and there is a lot of truth to it. Salespeople should feel good about their contribution to the dealership's overall success.

17/08/2012

Building Added Value - Why should I buy here?

It is a question many buyers have. With all of the choices in the marketplace and even other locations that sell your brand it is a valid question: "Why should I buy here?" We created a defined step in the sales process that answers this question for the customer but that isn't all it does!

16/08/2012