It's a simple business or is it?
Submitted by Warren on Tue, 03/24/2015 - 12:42We had a request from a freelance writer who was putting an article together for an auto industry publication. The writer sent a list of 13 or so questions; one of which had us chuckling around the water cooler. It was a simple question with not so simple an answer:
"With all the online research a potential customer can now do on their own now, how do you see this changing the way dealerships sell cars to customers?"