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SME# 29 Marketing Program Support - Current Customers

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How do we make calls to current customers who might want to take advantage of current marketing offers?

Learning Objectives:
Participants understand the strategy behind contacting customers who might want to trade for a promoted product.
Participants learn and practice phone call structures to best communicate the offer and interest the customer in an appointment.

Opening
Suggest to the group: “many of our current _____ owners with a vehicle in the 3-4-5-year-old range can be brought back into the market with a compelling offer. Today we are going to work on our outgoing call structure so we can maximise the number of appointments we get from our efforts.”


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