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SME# 15 Demonstration - Resistance to Demonstration

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How do we respond when a customer declines the on-road experience? 

Learning Objectives:
Participants understand how critical the on-road experience is for the customer to make a confident and well informed decision.
Participants learn how to respond when a customer does not see the value in an on-road experience, or resists the suggestion.

Opening
Read out the quote:
Suggest to the group: “Today we are going to look at how some customers may resist our suggestion of an on-road Demonstration.  We will work on how we can help them feel comfortable and reconsider the demonstration drive.”


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